Conversion rate optimisation using data (CRO)
There are two ways to sell double: investing more in advertising or doubling the conversion rate with no further investment, which one is better in the long run?
We apply A/B Testing techniques so that your users are the ones who decide which processes convert better.
CRO: DATA ANALYTICS
- Measurement tools set up verification
- Data analysis
- Campaign and traffic sources analysis
- Competitor analysis
- Multivariate or A/B Test
CRO: CUSTOMER EXPERIENCE
- User behaviour analysis (funnels, click maps, navigation)
- Segmentation and profiling
- Qualitative implementation via survey systems (Customer voice and social network analysis)
- Users, customers and departments meet ups
- Usability test