Conversion rate optimisation using data (CRO)

 

There are two ways to sell double: investing more in advertising or doubling the conversion rate with no further investment, which one is better in the long run?

We apply A/B Testing techniques so that your users are the ones who decide which processes convert better.


Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
— Antoine de Saint-Exupery

CRO: DATA ANALYTICS

  • Measurement tools set up verification
  • Data analysis
  • Campaign and traffic sources analysis
  • Competitor analysis
  • Multivariate or A/B Test

CRO: CUSTOMER EXPERIENCE

  • User behaviour analysis (funnels, click maps, navigation)
  • Segmentation and profiling
  • Qualitative implementation via survey systems (Customer voice and social network analysis)
  • Users, customers and departments meet ups
  • Usability test