In accordance with article 10 of Spanish law 34/2002, dated 11th July, on Spanish Services of the Information Society and Electronic Commerce (hereinafter LSSI) we make available the following data:

Siotic Spain S.L. Is domiciled in the street Teixeira de Pascoaes, 1ª, 6º izquierda, in A Coruña, CP 15008, is holder of C.I.F. Number B-70.309.216, and is inscribed in the trade register of A Coruña, volume 3429, paper 185, sheet C-47879.

Our company operates in the commercial trade through its corporate name and through the trademark Improving Metrics.

You will find informative content about the services offered by our company in our web pages, under the URLs and

Its main objective is to provide customers and the general public with information about the company and offered products and services, especially regarding digital analytics.


DETAILED INFORMATION ON THE PROCESSING OF YOUR PERSONAL DATA IN COMPLIANCE WITH (EU) REGULATION 2016/679 OF THE EUROPEAN PARLIAMENT AND COUNCIL dated April 27, 2016 relating to the protection of natural persons with regard to the processing of personal data and the free circulation of this data (GDPR).


Who is responsible for the processing of your data?

Contact details of the data controller Identity:

SIOTIC SPAIN SL (hereinafter "The Entity") trading under the name: Improving Metrics. CIF: B70309216 Register: Mercantile Register of A Coruña, volume no. 3.429, page 185, Inscription 1 on sheet C- 47879 Postal address: C / Teixeira de Pascoaes 1ºA 6º Izq.; 15010 A Coruña Telephone: 881 929 106 Email: Website:

The Entity acts as the data controller and as a service provider to the members, users, affiliates and visitors of this website.



What purpose do we use your personal data for?

1. Description of the purpose for processing

We process the information provided by the interested parties in order to:

• Manage our relationship with clients

• Manage our relationship with potential clients

• Manage the work relationship with employees

• Manage the relationship with job candidates for posts in the company

• Manage the relationship with suppliers


2. - Purpose of the service management.

• Consent from the interested party: GDPR: 6.1. a) The interested party gives their consent for the processing of their personal data for one or several specific purposes.

• Execution of a contract: GDPR: 6.1.b) The processing necessary for the execution of a contract in which the interested party is involved or for the application of pre-contractual measures at the latter's request.

• Compliance with a legal obligation: GDPR: 6.1.c) The processing is necessary for compliance with a legal obligation applicable to the controller.


3. - Commercial purpose of informative communications.

• Consent of the interested party: GDPR: 6.1. a) The interested party gives their consent for the processing of their personal data for one or several specific purposes. The user guarantees that the personal data provided to the Entity is true and is responsible for communicating any changes in the data, in order for us to continue offering our best 3 service. The information sent to the Entity, by any of its channels, must be true and will not violate the rights of third parties nor the current legislation.

• Obligation or not of providing data and consequences of not doing so. The requested data is necessary to be able to enter into a contract with the Entity. In the event that all the required information cannot be obtained, the contractual relationship with the Entity cannot be established.



How long will we keep your data for?

Deadlines or criteria for data retention.

The data will be kept until the purpose that originated the processing of your information has terminated. Once this happens, the data will be kept blocked for the obligatory length of time in case of possible legal or administrative requirements.



What recipients is your data communicated to?

Recipients or categories of recipients.

To the Entity for internal administrative purposes, including the processing of personal data of customers and users.

Indicate the existence of Data Processors, whose legitimacy of the processing is in the execution of a contract between the Processor and the Entity in order to carry out the purpose indicated above.

On the other hand, if it is necessary or useful to achieve the Purposes, described above, we reserve the right to reveal or give access to personal data to the following recipients, as long as it is authorised or constitutes a legal requirement:

Public / governmental administrations, courts, competent authorities.

We undertake not to transfer personal data to third parties other than those mentioned above, unless the stakeholders are informed of this or if required to do so by laws and regulations applicable to them or by order of a court, government agency, supervisor or regulator, including the tax authorities.



What are your rights when you provide us with your data?

1. How to exercise rights of access, rectification, deletion and portability of your data, and the limitation or opposition to its processing.

The rights recognised by the GDPR are the following:

• Right to request access to personal data concerning the interested party

• Right to request rectification or deletion

• Right to request the limitation of its processing

• Right to object to processing

• Right to data portability

In order to exercise your rights, you only have to write an email to the above address requesting your rights and including your registration email and telephone number to identify yourself.

• Anyone has the right to obtain confirmation about whether the Entity is treating personal data that concerns them, or not.

• Interested parties have the right to access their personal data, as well as to request the rectification of inaccurate data or, where appropriate, request its deletion when, among other reasons, the data is no longer necessary for the purposes that it was collected for. 

• In certain circumstances, the interested parties may request the limitation of the processing of their data, in which case we will only keep it to exercise or defend claims.

• In certain circumstances and for reasons related to the particular situation, the interested parties may object to the processing of their data.

The Entity will stop processing the data, unless there are compelling legitimate reasons, or for the exercise or defence of possible claims. The Entity's privacy policy ensures, in any case, that the Holder may exercise their rights of access, rectification, cancellation and opposition by writing to the Entity, at the above address and in the legally foreseen manner.




You have the right to be informed of the following:

The purpose of the treatment, categories of personal data that are processed and the possible data communications and their recipients.

If possible, the period of retention of your data. If not, the criteria to determine this period.

Of the right to request the rectification or suppression of the data, the processing limitation or opposition to it.

The right to file a claim before the Control Authority.

If an international data transfer occurs, to receive information about the appropriate guarantees.

Of the existence of automated decisions (including profiles), the applied logic and consequences of this processing.



You have the right, in addition to rectifying inaccurate data, to complete incomplete personal data, including if necessary, by an additional declaration. 



With this right you can request:

The suppression of personal data without due delay when any of the cases contemplated concur. For example, illicit data processing or when the purpose that motivated the treatment or collection no longer exists.

However, a series of exceptions are regulated in which this right will not apply. For example, when the right to freedom of expression and information should prevail.



This right allows you to:

- Request the controller to suspend the data processing when:

The accuracy of the data is contested, while the accuracy is verified by the data controller. The interested party has exercised his right of opposition to the processing of data, while verifying if the legitimate reasons of the controller prevail over the interested party.

- Request the controller to retain your personal data when:

The data processing is unlawful and the interested party opposes the deletion of their data and instead requests the limitation of its use, the controller no longer needs the data for the purpose of the processing but the interested party may need it for the formulation, exercise or defence of claims.



You can receive your personal data in a commonly used structured format for mechanical reading and in order to be transmitted to another controller, as long as it is technically possible.

On the other hand, the Holder expressly authorises that, in case of a request for portability, their personal data may be released for the communication of data, with the purpose of being able to carry out such operations.



By the right of opposition you can oppose the processing of your personal data:

When for reasons related to your personal situation, the processing of your data must cease unless a legitimate interest is proven, or if it is necessary for the exercise or defence of claims.

When the object of processing is direct marketing.



How have we obtained your data and how do we use it?

1. Detailed information on the origin of the data, even if it comes from publicly accessible sources.

To achieve the purposes, described above, we collect or receive personal data:

• Directly from the companies that hire us. For example: When a client is registered, they communicate the data for the management of their services.  

• Indirectly from other external sources. You are not obliged to provide us with personal information that is not needed to register your account or make payments.


2. How we use your data


In the event that the users of these products or services need to provide their email address to access some of the services offered, they may state that they do not wish to receive any type of communication that the Entity could send, provided it is not strictly linked to the purpose for which the service was requested, such as, for example, confirmation emails, information about the transactions carried out or notifications of confirmation, cancellation or registration of services.

Also, we add that, we can contact you by phone, as well as by email.



We would like to clarify that we may offer you advertisements, directly or indirectly, both in our digital products (web) as well as others.

When you make a visit or action on any of our products, we will associate you with the content displayed or shared through your browser's cookies, which you can deactivate or delete whenever you wish.


3. Categories of data that are processed

It is established that the "personal data" that is, the name, surname, date of birth, postal or email address, telephone number, bank account number, National Id. Nº and / or car registration number, can be considered personal data, in so far as it allows us to identify specific natural persons, directly or indirectly.  

The categories of data that are processed are:

- Identification data: names, addresses, telephone numbers,

- Codes or identification codes issued by public bodies, for example: passport, National Id. Nº.

- Personal characteristics, e.g.: Postal or electronic addresses

- Work Information

- Economic data of the services provided.

- Information about cookies, e.g. cookies and similar technologies on websites

- Specially protected data is not processed.



The Entity has adopted the necessary technical and organisational measures to guarantee the security and integrity of the data, as well as to avoid its alteration, loss, treatment or unauthorised access.


The terms of access and use of the websites and are governed by the current laws and by the principle of good faith, committing the user to make a good use of both web pages. No conduct that goes against the law or the rights or interests of third parties is allowed.

Being a user of the Siotic Spain S.L. websites ( and implies that you expressly acknowledge having read and accepted the present conditions and, as appropriate, the applicable legal regulations in this matter.

If, for any reason, you do not agree with these conditions you should not continue to use these websites. Any type of notification and/or claim relating to the use of our web pages will only be valid by written notification by email and/or certified mail to the previously indicated postal address.


The terms of access and use of the websites and are governed by the current laws and by the principle of good faith, committing the user to make a good use of both web pages. No conduct that goes against the law or the rights or interests of third parties is allowed.

Being a user of the Siotic Spain S.L. websites ( and implies that you expressly acknowledge having read and accepted the present conditions and, as appropriate, the applicable legal regulations in this matter.

If, for any reason, you do not agree with these conditions you should not continue to use these websites. Any type of notification and/or claim relating to the use of our web pages will only be valid by written notification by email and/or certified mail to the previously indicated postal address.


Siotic Spain S.L. is the owner of all rights to the software of the digital publication, as well as industrial and intellectual property rights related to the contents included, except for the rights to public products and services that are not owned by this business.

No material published on this website may be reproduced, copied or published without the written consent of Siotic Spain S.L.

All information received on the website, such as comments, suggestions or ideas,will be considered as assigned to Siotic Spain S.L. free of charge, without any right to any consideration in favor of the transferring user. Do not send information that CAN NOT be treated in this way.

All products and services on these pages that are NOT owned by Siotic Spain S.L. are registered trademarks of their respective owners and are recognized as such by our company. They will only appear, or may appear, on Siotic Spain S.L. websites for the purpose of promoting and collecting information. The owners can request the modification or deletion of the information belonging to them.


These general conditions are governed by Spanish law. For any litigation that could arise related to the website or the activity that takes place in it, the appropiate Courts and Tribunals may proceed in accordance with the provisions of the Law of Civil Procedure or, as the case may be, in the special legislation that may apply.


What are cookies:

Cookies are small files that are downloaded and installed in the user's browser when first entering a website. Its purpose is to store data, either for the own use of the website (for example, to enable its functionality) or to be later collected by the issuing entity for commercial or statistical purposes.

Cookies whose information remains on the  own web server are called "own" or "first party." First-party cookies are usually intended to enable web functionalities such as interface customization, use of a shopping cart, etc., or in other cases, collect statistical information from its visitors.

Those cookies that send the collected information to entities other than the owners of the website are called "third party". Third party cookies may have different purposes such as enabling user-friendly features like sharing buttons on social networks, business purposes such as personalization of advertising space, etc.

By browsing and continuing on our website you indicate that you are consenting to the use of cookies and in the conditions contained in this cookie policy. If you do not agree, send an email to


Types of cookies used in our website:

The table below shows the cookies that Improving Metrics website installs on the user's browser.

Google Analytics- They allow the monitoring and analysis of the behaviour of web users. The information collected is used to measure the activity of the website for the creation of users navigation profiles, in order to introduce improvemets based on the analysis of the data used by users.

Google Analytics Audiences-  They collect the users's behavior on the website and group them in remarketing audiences based on the criteria that are defined. They are mainly used in AdWords remarketing campaigns on search and display networks.

Adwords Conversion- This is the pixel that collects Google Adwords conversions

Google Dynamic Remarketing- Same as GA Audiencies, but you can create the remarketing lists directly from Adwords.

Facebook Pixel- This code sends Facebook information about site visits so consumers' actions can be measured and decisions can be made to create the ads.

Facebook Custom Audience- They collect the behavior of users on the website and group them in remarketing audiences based on the criteria that are defined.

Facebook Impression- It allows to track the impressions in campaigns to CPM.

Facebook Connect- It allows surfing the Internet with your user identity. Thus, a user can comment and share content from other websites and all that activity will appear on your wall

LinkedIn-  Through the features of conversion tracking and website analysis, you can understand what happens once a LinkedIn user clicks on the ad, using methods and analysis systems provided by LinkedIn (for example, social media tags). "Insight Tags" information, pixels and application programming interfaces) that allow you to send information to LinkedIn and affiliates about the actions people take on websites or mobile applications («Event data»).

Google Tag Manager- Google Tag Manager is a tag management system that allows you to quickly and easily update the tags and code fragments of the website or mobile application. Once the Tag Manager snippet has been added to the website or mobile application, you can configure the tags using a web-based user interface without having to change and implement additional code. In this way, the number of errors is reduced and it is avoided to resort to a developer or programmer to make changes.

Hubspot-  The HubSpot tracking code sets the following cookies when someone visits the site. These cookies are divided into two general categories:

- Essential / necessary cookies: these cookies do not require consent.

- Consent cookies: there are cookies included in the consent banner under GDPR. The names and specific descriptions of the cookies are listed in the following link:

Mailchimp- The opening tracking says if the contacts open the emails that are sent. The campaign report shows which contacts have opened the campaign and how many total openings have been received.

Compare opening results with other account data, such as e-commerce activity, to learn about contact behavior. You can use opening statistics to segment the list, contact contacts and send follow-up emails.


Get statistical data on: geographical location of users, number of times users visit the website, duration of visits, page from which they have arrived, etc.

NOTE: This list will be updated as the services of the website change. Occasionally it may happen that the list temporarily does not include a new cookie, but will always refer to cookies with identical purposes to those recorded in this list.

The cookies installed by the Improving Metrics website in it's visitors browser do not make a personal identification of the user, all data is anonymously collected. Our website does not use third party cookies nor provides this information to third parties. In the event that the use of third party cookies is eventually incorporated, express permission of the user will be requested before its installation.

As an additional guarantee, we remind you that those users who wish so can deactivate the installation of cookies in their browser's preferences.