ChallengeIn 2014, a global HR services company contacted us to conduct an audit of their marketing strategy and conversion analysis, to increase the candidate acquisition. Their work with another agency yielded poor results.
SolutionFocused on attracting leads, emphasis is placed on the optimization of the cost of acquisition (CPA / CPL) and the contribution between the different strategies followed by the company.Improving Metrics begins managing its acquisition campaigns (SEO, SEM, Facebook) and its digital analytics.
- Increase in app downloads: 97%
- Increase of the total conversion: 280%
- Decrease in the cost of acquisition of leads (CPL): 348%
- Preparation of reports and strategic dashboards in Data Studio for campaign tracking.