Publishing group
Detection of anomalies
Challenge
A client, a Spanish multimedia group with presence in 25 countries that manage a lot of digital activity, brands and different assets, approached Improving Metrics due to difficult keeping track of all its daily generated information.
Solution
Improving Metrics proposed the use of its in-house tool, Wiper. By using machine learning algorithm it was is capable of detecting anomalies in a series of data.
Result
The use of Wiper allowed the publishing group to have a 24/7 monitoring tool that alerts if there is a fall in conversion, traffic or increase of errors in any of its websites, in an autonomous way and in real time.