Data, data and more data
Retail sector

Retail sector

Data quality


A Spanish retail multinational company needs high quality data for quick decisión making.

In addition, data is integrated into other systems that automate actions, so their reliability must be perfect.

The online department requests Improving Metrics the possibility of obtaining automatic validation for Google Analytics tags on its website and apps.


Improving Metrics develops a Data Quality Assurance service under its Tag Checker tool and automates navigation flows simulating human behavior to perform automated validations every day.


The quality of the data collected in the ecommerce platforms is substantially increased, errors are reduced when uploading new developments and the company relies once more on the information that the tools show.


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