Data, data and more data
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Retail sector

Measurement unification


A Spanish multinational retail manufacturer and distribution group required a multi-brand comprehensive data site able to compare performance, have the same language, objectives and unified metrics.

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Improving Metrics proposed to develop labeling common to all brands which would meet its objectives and analysis needs at a global level while at the same time allowing individual analysis.

We manage all Tag Managers and brand measurement tools in a coordinated manner.


At this time the company has unified information that allows it to make better decisions. Each brand has specific metrics and objectives to measure its actions, which helps to compare itself with other companies inside the group.

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