Our partner Trison has developed different strategies to create new experiences in shops supported by technology, image, smells and of course data.
Improving Metrics designs an artificial vision system powered by 25 cameras for its Digital Experience Lab in Barcelona. The cameras not only capture movements around the showroom, but also the possibility of segmenting customers’ profiles based on gender, age, feelings and mobility in the room.
With this data any business with determined areas will have more accurate information about its users and may, for example:
- Distribute and display products in a more effective way.
- Establish better hiring plans.
- Know visitor profile.
- Detect problems in real time.