Data, data and more data
Improving Minds photo.
Improving Minds photo.

What is Improving Metrics?

We are a Tech company specialized in data analytics, artificial intelligence, development and optimization of digital business strategies. We bet on the value of data, both online and offline and, along with machine learning, we revolutionized physical places to integrate them with digital ones.

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We focus our efforts on:

Data science

We guide and advise our clients how to use their information and our data office responds to specific questions and concerns of each business.

Digital analytics

We help to classify a measurement ecosystem and to gather the best information with a final goal: to boost business.

Quality of the data

We verify the accuracy through implementation audits and data integration.

Business optimization

We help clients implement and develop a digital strategy based on the use of data (Data-Driven).

Artificial intelligence

The large amount of information generated in a company must be molded, filtered and processed with statistical and mathematical models to obtain its maximum value. We develop our own products and adapt them to the needs of each business.

Know us.

Our philosophy is based on the fundamental pillars that make up our corporate values.


We care about people and, therefore, we prioritize direct and close communication with our customers. Without intermediaries or third parties.


We prioritize creativity and talent to provide unique solutions tailored to the needs of each business.


We are honest and transparent in the services, knowledge and experience we provide.


Ensuring the quality of our work is our priority. When decisions are based on analytics, total trust in data is needed.


We follow international trends applied to analytics and we advocate the constant training of our team, so Improvers grow at the same pace as technology.


We invest part of our resources in R & D and generate innovation for our customers and the general public.


We are responsible for complying with the standards required for our work and the internal rules of the company.

Who do we work with?

Technological alliances of first level.

We sign alliances with world-class technology partners with whom we collaborate in the development and evolution of their products.

  • Google Marketing Platform
  • Google Analytics Qualification
  • Google Tag Manager
  • Google BigQuery
  • Google Data Studio
  • Google Shopping
  • Google Ads Fundamentals
  • Google Ads Search Certification
  • Google Ads Display
  • Google Ads Mobile
  • Bing Ads
  • Facebook Advertising Competencies
  • Facebook Certified Buying Professional
  • Facebook Certified Planning
  • ABTasty
  • Optimizely
  • Tealium
  • Webtrekk
  • SEMrush
  • ISTQB® Certified QA Tester
  • Adobe Solution Partner
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