Data, data and more data

Cookie policy

What are cookies:

Cookies are small files that are downloaded and installed in the user's browser when first entering a website. Its purpose is to store data, either for the own use of the website (for example, to enable its functionality) or to be later collected by the issuing entity for commercial or statistical purposes.

Cookies whose information remains on the  own web server are called "own" or "first party." First-party cookies are usually intended to enable web functionalities such as interface customization, use of a shopping cart, etc., or in other cases, collect statistical information from its visitors.

Those cookies that send the collected information to entities other than the owners of the website are called "third party". Third party cookies may have different purposes such as enabling user-friendly features like sharing buttons on social networks, business purposes such as personalization of advertising space, etc.

By browsing and continuing on our website you indicate that you are consenting to the use of cookies and in the conditions contained in this cookie policy. If you do not agree, send an email to

Types of cookies used in our website:

The table below shows the cookies that Improving Metrics website installs on the user's browser.

  • Google Analytics- They allow the monitoring and analysis of the behaviour of web users. The information collected is used to measure the activity of the website for the creation of users navigation profiles, in order to introduce improvemets based on the analysis of the data used by users.
  • Google Analytics Audiences-  They collect the users's behavior on the website and group them in remarketing audiences based on the criteria that are defined. They are mainly used in AdWords remarketing campaigns on search and display networks.
  • Adwords Conversion- This is the pixel that collects Google Adwords conversions
  • Google Dynamic Remarketing- Same as GA Audiencies, but you can create the remarketing lists directly from Adwords.
  • Facebook Pixel- This code sends Facebook information about site visits so consumers' actions can be measured and decisions can be made to create the ads.
  • Facebook Custom Audience- They collect the behavior of users on the website and group them in remarketing audiences based on the criteria that are defined.
  • Facebook Impression- It allows to track the impressions in campaigns to CPM.
  • Facebook Connect- It allows surfing the Internet with your user identity. Thus, a user can comment and share content from other websites and all that activity will appear on your wall
  • LinkedIn- Through the features of conversion tracking and website analysis, you can understand what happens once a LinkedIn user clicks on the ad, using methods and analysis systems provided by LinkedIn (for example, social media tags). "Insight Tags" information, pixels and application programming interfaces) that allow you to send information to LinkedIn and affiliates about the actions people take on websites or mobile applications («Event data»).
  • Google Tag Manager- Google Tag Manager is a tag management system that allows you to quickly and easily update the tags and code fragments of the website or mobile application. Once the Tag Manager snippet has been added to the website or mobile application, you can configure the tags using a web-based user interface without having to change and implement additional code. In this way, the number of errors is reduced and it is avoided to resort to a developer or programmer to make changes.
  • Hubspot- The HubSpot tracking code sets the following cookies when someone visits the site. These cookies are divided into two general categories:
  • Mailchimp- The opening tracking says if the contacts open the emails that are sent. The campaign report shows which contacts have opened the campaign and how many total openings have been received.
    Compare opening results with other account data, such as e-commerce activity, to learn about contact behavior. You can use opening statistics to segment the list, contact contacts and send follow-up emails.
    Get statistical data on: geographical location of users, number of times users visit the website, duration of visits, page from which they have arrived, etc.
  • Twitter (_ga, _gat, _gid, _twitter_sess, ct0, eu_cn, guest_id, lang, personalization_id)- Use evaluation, performance improvement and determine preferences. They serve to integrate the Twitter service into the website. These cookies are intended to allow you to locate Twitter functionalities on the page, and share the information of the website on the Twitter social network.
  • Sendinblue (sib_cuid)- Cookie of the email marketing platform Sendinblue.
  • Lightwidget (_cfduid)- The cookie is set by CloudFlare. Our script and upgraded widgets are served from CDN domain – CDN offers speed, security and performance benefits. This Cookie does not contain any user ID or personal information. It is technical cookie and it comply with EU law regarding cookies. It can be set on users websites without consent of the user. More details here:


This list will be updated as the services of the website change. Occasionally it may happen that the list temporarily does not include a new cookie, but will always refer to cookies with identical purposes to those recorded in this list.

The cookies installed by the Improving Metrics website in it's visitors browser do not make a personal identification of the user, all data is anonymously collected. Our website does not use third party cookies nor provides this information to third parties. In the event that the use of third party cookies is eventually incorporated, express permission of the user will be requested before its installation.

As an additional guarantee, we remind you that those users who wish so can deactivate the installation of cookies in their browser's preferences.

This website uses cookies. If you continue browsing we consider that you agree our Cookie policy.