Data serving your business | Improving Metrics

Advanced digital analytics for your business.
Improve your marketing, know your customer better and boots your business results by making decisions based on reliable, robust and scalable data.

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We know that confusion and lack of control over your data can affect your business results.

Working with data demands resources and advanced knowledge in varied and constantly evolving technologies, which we cannot always control and that cause

Conversion leakage, loss of revenue and valuable data

User
unawareness

High dependency
on IT teams

Welcome to the Improving world.

We are Business Improvers and we help you achieve your business goals through data analytics and digital strategy.

With our help, you will be in control of your data at all times and will be able to:

Convert more and better and get a return on your marketing investments

Know your customer better and understand their paths to conversion

Freeing you from the technical burden, devoting more time to analysis

Services

Good data

good decisions

Growth of your business

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Our Customers

We understand the problems of dealing with unreliable data and we want this NOT to be an impediment to the success of your business.

They already know the value of their data:

See all

With Improving Metrics we have been able to take our web analytics one step further. The experience of the Improving Metrics team and their proactivity help us a lot to be able to measure and use the data in an agile and effective way, which has led us to improve our business results
Javier González
Luckia - International Head of Acquisition
I like to consider external suppliers as part of my team because I believe that when you work with small teams it is very important that everything flows and that the parties understand each other. That's what has always happened to me with Improving. This is the second time I've worked with them on completely different companies and projects and I continue to recommend them for their efficiency and the ease with which they make communication between teams
Ana García Colomina
Ava Women - Global D2C Director
We are very happy with Improving Metrics for their professionalism and efficiency. They cover all facets of web analytics to provide comprehensive support with a multidisciplinary team, adapting to customer needs at all times. Seriousness and commitment
Carlos Abellán
Grupo Tendam - Data Analytics & Transformation Director
With Improving Metrics we have done international migrations and customised analytics mapping in record time. They meet deadlines very well, respond quickly to the client's needs and are proactive in proposing improvements to the analytics ecosystem
Nuria García Reche
Sprinter - Performance Manager, Marketing & Ecommerce
Improving Metrics has earned our trust for its professionalism, both in knowledge and attitude. The quality of their work comes from the great professionals that make up this company, always ready to take on new challenges and provide value in continuous improvement. They demonstrate a complete mastery of the analytical discipline, both for Digital Analytics, Business Intelligence and Martech, making it a pleasure to talk to them about any topic, as we share the same passion, to add value to decision making based on data analysis.
Samuel Padilla
Massimo Dutti- Data Analytics & Insights
The collaboration with Improving has been key to further progress in achieving our goals by making decisions based on robust, quality and scalable data. The generation of automated dashboards, ad-hoc analysis and CRO actions have provided the necessary insights for this
Griselda Oliva
Planeta de Agostini- Head of Digital Marketing
With Improving Metrics we have grown as a company. Working as a team with them we have managed to bring order to our digital ecosystem, which has resulted in more efficiency, more control and more sales. Improving is a proactive and constantly improving team, with whom we can say that we have taken another step towards our growth, through the optimisation of our data.
Pablo Valladolid
Secretos del Agua- Digital Marketing

At Improving Metrics we can help you, like them, understand the power of your data, improve your performance and achieve your business goals through data analytics and digital strategy.