The client at the core of the relational strategy

The world of digital marketing is expecting a major transformation in 2017.

As announced a few weeks ago in this article by the Catalunya edition of the economic newspaper Expansión, the need to properly identify our clients intensifies and 2017 is promising to be the year of the final customisation of our digital strategies.

HOW TO MAKE MORE SUCCESSFUL A/B TESTS AND INCREASE THE BENEFITS OF YOUR BUSINESS

HOW TO MAKE MORE SUCCESSFUL A/B TESTS AND INCREASE THE BENEFITS OF YOUR BUSINESS

When your online business is running at full capacity, it is important to know where the site is losing money and what are the points you can optimize in order to increase your return.

At this stage, the A/B test is usually launched with the purpose of optimizing a specific email marketing strategy, making our landing pages more effective or just optimizing our website to improve its profitability.