The online marketing team of a financial institution asks Improving Metrics for a competitive analysis of the banking sector in order to take new approaches in its digital strategy.
We analyse fourteen entities:
- Digital strategies
- State of digital assets: websites, apps, landings, processes ...
- Market positioning.
- Similarities and differences regarding the aim of the study, according to business lines.
As a result, the entity is rethinking its strategy and the digital marketing department has achieved greater visibility and decision-making power within the digital transformation process of the company.