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Banking sector

Banking sector

Competitors analysis


The online marketing team of a financial institution asks Improving Metrics for a competitive analysis of the banking sector in order to take new approaches in its digital strategy.


We analyse fourteen entities:

  • Digital strategies
  • State of digital assets: websites, apps, landings, processes ...
  • Market positioning.
  • Similarities and differences regarding the aim of the study, according to business lines.


As a result, the entity is rethinking its strategy and the digital marketing department has achieved greater visibility and decision-making power within the digital transformation process of the company.

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