Insurance sector
2 May 2021HR company
10 February 2021Challenge
The online marketing team of a financial institution asks Improving Metrics for a competitive analysis of the banking sector in order to take new approaches in its digital strategy.Solution
We analyse fourteen entities:
- Digital strategies
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State of digital assets: websites, apps, landings, processes ...
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Market positioning.
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Similarities and differences regarding the aim of the study, according to business lines.
Result
As a result, the entity is rethinking its strategy and the digital marketing department has achieved greater visibility and decision-making power within the digital transformation process of the company.Did you like it??
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